who is nomatic
We create exceptional products with a signature emphasis on rich features, sleek form factors and highest quality craftsmanship. We remove friction and magnify your momentum. We embody and celebrate life on the move™.
meet the
aria collection
SUPPLE VEGAN LEATHER • FEATURE RICH • SLEEK MINIMAL FORM FACTOR
TARGET CUSTOMER
ARIA is designed for women who move with purpose—leaders and creators carving their own paths. Gracefully elegant yet thoughtfully engineered to remove friction and keep you moving forward from boardrooms to boarding gates.
Female • AGE: 35-45 • Frequent Travelers & Working Professionals • $150K+ Household Income
Our Flagship Products
THE ARIA TOTE
- Exterior quick access pockets
- Exterior phone pocket
- Lux touch laptop pocket
- Luggage pass-through
- Interior water bottle pocket
- 2 interior zippered pockets
- 4 large interior pockets
- Removable shoulder strap
Our Flagship Products
THE ARIA BACKPACK
- Exterior quick access pockets
- Exterior phone pocket
- Lux touch laptop pocket
- Luggage pass-through
- Dedicated water bottle pocket
- Interior zippered pockets
- Large interior quick grab pockets
- Ergonomic shoulder straps
Aria (noun): Latin for 'air' and Nomatic's new women's lineup.
2027 SNEAK PEEK
LOOKING AHEAD
ARIA's legacy is just beginning but the future is bright with new products, colors and features - all based on collaborator feedback.
COLLABORATING WITH NOMATIC
case study:
peter mckinnon
- Launched 1 bag together in 2019 – Sold $2.6M in year 1.
- Over 8,000 units sold.
- Became recognized and trusted as a leading camera bag brand.
- We’ve launched 10+ products since with Peter Mckinnon.
- Thousands of bags sold every year in this collaboration.
COLLABORATION GOALS
- Become a trusted brand to the female demographic.
- Build excitement and energy around the new ARIA Collection.
- Sell through the initial order quantities in 3-6 months (About 3,000-3,500 units)
- Develop partnerships that will be able to add value to one another for years to come.
- Future product launches with new products.
What success looks like
- More than just a transaction, an authentic value adding relationship to both parties.
- Nomatic – Creates and delivers exceptional bags on time and in a way that delights and excites the audience.
- Collaborating influencer – Integrated into the launch in a way that shows authentic excitement and buy-in.
- Provides confidence to potential customers that these bags are elegant, extremely functional, and durably built to last for years, and worth every penny.
anticipated deliverables
- Social Posts pre-launch to tease the launch and build up excitement.
- Big push on the day of launch.
- Appropriate amount of help to sell through the full quantity ordered.
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